MAX Integration
MAX is a Russian messenger by VK with an audience of over 75 million users. GulliverCRM now supports an official integration with MAX: chats, messages, and replies to specific messages work directly in the CRM.
1. Registration and Verification on the MAX for Partners Platform
To get started, you will need an organization profile on the MAX for Partners platform. Connection is available to legal entities, individual entrepreneurs, and self-employed individuals who are residents of the Russian Federation.
Go to business.max.ru or open the MAX for Business mini app in the messenger itself. Log in with your phone number — we recommend using the organization's corporate number or the work number of the responsible employee. After logging in, create an organization profile and complete verification. This is a mandatory step: without it, creating a chatbot and obtaining a token will be unavailable.
2. Creating a Chatbot
After verifying your profile, go to the Chatbots section on the MAX for Partners platform. Create a new bot following the system prompts. The platform will ask you to specify the bot's name, description, and avatar — your customers will see this information when communicating with the bot.
3. Obtaining an Access Token
Once the bot has been created and has passed moderation, copy the access token — you will need it to configure the integration in GulliverCRM.
You can find the token in two ways:
- on business.max.ru in the Chatbots section: select the desired bot, click ⋮ → Settings, and copy the token from the corresponding field;
- in the MAX for Business mini app or via the MAX for Business bot using the Get token command.
The token is confidential information. Do not share it with third parties: anyone who has the token can manage the bot.
4. Entering the Token in GulliverCRM
In GulliverCRM, go to Settings → Application → Integrations → Add integration. Select MAX from the list and enter the access token you received in the corresponding field. Click the add integration button.
5. Setting Up Notifications (Webhooks)
GulliverCRM configures notifications automatically.
How the Integration Works
A customer follows the provided link to the chatbot and sends a message. The message is automatically pulled into GulliverCRM — you can reply to the customer and carry on the conversation directly from GulliverCRM. All messages are saved in dialogs and interaction history and linked to the customer card.
P.S.
- All interactions with MAX within the integration occur without user involvement. Customer messages arrive in the CRM automatically.
- Text messages and replies to specific messages (reply-to) are supported.
- MAX integration is part of GulliverCRM's Unified Communications system. All communication channels — Telegram, MAX, Instagram, email, SMS, and calls — are collected in a single window, with no switching between applications.
- Connecting to the MAX for Partners platform is free. Payment for communication services with customers is made directly in MAX according to their tariffs.
