
# Gulliver Kids Club

Hello, my name is Olga Uryvaeva, and I’m the director of [Gulliver Kids Club](https://gulliverclub.com). We operate four locations in Minsk, Belarus, offering developmental programs for children aged 1+—including early education, school readiness, literacy training, fine motor skills development, speech therapy, creative workshops, and more.

We opened our first center 10 years ago and have since navigated every stage of business growth in children’s education. Initially, it was just me and one employee serving a handful of small groups. Today, we’ve expanded our footprint, client base, team, and revenue streams. But with growth came unforeseen complexities—what began as exciting progress soon revealed systemic challenges we’d never anticipated.  
![Alt text](/assets/images/stories/gulliver/gulliver_1.jpg "Olga Uryvaeva, Director of Gulliver Kids Club")

### The Breaking Point of Scaling

As we grew, our legacy systems collapsed under new demands. Client attrition spiked—not due to service quality, but _because_ of growth itself. Personalized attention dwindled as administrative chaos took over: missed follow-ups, financial leaks (up to 5% of revenue at one point), and critical data slipping through the cracks.

### The CRM Lifeline

We researched exhaustively and realized automation was non-negotiable for sustainable scaling. Enter **Gulliver CRM**—which we had the privilege to alpha and beta test. The developers were exceptional: intuitive problem-solvers who implemented feedback at lightning speed.  
![Alt text](/assets/images/stories/gulliver/gulliver_2.jpg "Olga Uryvaeva leading a class at Gulliver Kids Club")

### How We Tamed Growth

Today, growth no longer outpaces our control:

- **Zero data loss**: All client interactions are systematically logged.
- **Personalization at scale**: Customized care persists despite 10x more enrollments.
- **360° client histories**: Payment records, needs, and preferences are instantly accessible.
- **Financial precision**: A robust billing module eliminated revenue leakage.
- **Internal wiki**: Centralized knowledge base accelerates onboarding and decision-making.
- **Quality control**: Service standards are now measurable and consistently high.

### Beyond Basics: Strategic Advantages

For multi-location children’s centers like ours, Gulliver CRM delivers unique value:

- **Schedule optimization**: Dynamic calendar management for staff and parents.
- **Data-driven decisions**: Analytics reveal enrollment trends and ROI per program.
- **Targeted marketing**: Segment-specific campaigns boost retention and acquisition.
- **Real-time feedback**: Rapid response to parent/child input drives continuous improvement.
- **Multi-location support**: Seamless oversight across all branches—critical for expansion.

**Final note to the Gulliver team**: Keep pushing boundaries—your work is transforming small businesses like ours.


Overcoming Growth Challenges


# Musical Academy

Hello, my name is Iya Murashko, and I am the director of the [Musical Academy](https://muzacademia.by) in Minsk.

We opened 3 years ago, and we are a young company with a very beautiful young team. We teach children and adults to play various musical instruments: piano, guitar, ukulele, vocals, etc., using our own programs.

![Director of Musical Academy](/assets/images/stories/muzacademia/muz_1.jpg "Iya Murashko, Director of Musical Academy")

Almost all our lessons are held individually, directly between the teacher and the student. For the youngest children, we have a group program designed to prepare them for further instrument training.

We believe our teachers' goal is a happy client who plays beautifully, while my goal as director is to maximize profit. To achieve this, I constantly have to adjust the lesson schedule so that all our available rooms are utilized to their maximum capacity.

![Iya](/assets/images/stories/muzacademia/muz_2.jpg "Iya Murashko conducting lessons at Musical Academy")

However, circumstances constantly introduce changes. Someone can't make it at that time, someone is sick, someone didn't show up for a lesson and didn't notify us. We faced a problem of simply "catastrophic" schedule variability. The consequence of this was the difficulty in tracking attendance, rescheduling, absences, the number of lessons given by each teacher, and the number of paid lessons by each client. This is complicated by the fact that some clients attend several lessons simultaneously, and there is constant confusion.

By itself, this is an activity for enthusiasts, and some people really enjoy bringing order to payments and attendance. But at the Musical Academy, we want to focus on creativity, and instead, we had to deal with papers, find errors, and spend a lot of time on side processes.

To solve these problems, we implemented Gulliver CRM. Of course, there were concerns during the implementation period. For the first while after launch, we kept information on paper and in the system simultaneously. However, surprisingly, the implementation posed no problems at all. Our young team perceived the system as just another phone app, and I didn't notice any resistance. We assigned a person responsible for the implementation, who could be called if a question arose, and that was it, nothing more.

I really liked that the system itself incorporates business processes that were not working for us before its implementation, and we didn't even think about them. After implementation, these processes started working on their own, and the processes that were working haphazardly for us became systemic, which is very cool.

**What I like:**

- Easy to transfer clients from one teacher to another
- Easy to record substitutions
- Easy to sort clients
- Attendance is visualized very simply
- Teacher workload is automatically calculated, and clients' lessons are debited
- Structures, systematizes, and makes finances transparent

**We are glad that we chose Gulliver CRM for automation. Good luck to everyone!**


Putting an End to Chaos


# CROSSiT

Hello! My name is Yura Perepechko, and I am the director of the [CROSSiT CrossFit Sports Club](https://www.instagram.com/crossitbox). Our gym is located in Minsk, in the High-Tech Park. We offer group and individual training sessions focused on strength and endurance. These workouts primarily consist of anaerobic exercises, gymnastics (bodyweight exercises), and elements of weightlifting, mainly designed for adults.

We opened five years ago and have successfully weathered all the crises during this time, including the Covid pandemic. We managed to retain our entire team, clients, and business profitability. The CRM system we implemented played a significant role in this process.  
![Alt text](/assets/images/stories/crossit/crossit_1.jpg "Probably lifting a ton")

The key difference between our training sessions and many other sports activities is that they are mostly conducted in groups, which function as a unified team. Over time, these groups become close-knit communities. Since the sessions are group-based, we need to quickly track the occupancy of each group. To manage the club effectively, it’s crucial to respond promptly to group attendance. Gulliver CRM perfectly visualizes the status of each group. It stores data not only about each individual client but also helps us understand what’s happening in the gym with each group. Our main goal is to maintain the highest possible attendance for every group, given the circumstances.  
![Alt text](/assets/images/stories/crossit/crossit_2.jpg "The CrossIt Team")

Thanks to Gulliver CRM, we know which group urgently needs more participants and which clients should be moved to a different time slot. There’s no need to wait or generate lengthy reports. The color-coded journal intuitively highlights which group requires attention. Another powerful feature of Gulliver CRM is its highly functional billing system (invoicing and client payments). Although the service industry might seem straightforward in terms of business processes, client relationships constantly present new surprises.  
![Alt text](/assets/images/stories/crossit/crossit_3.jpg "CrossIt Clients")

Sometimes people pay incorrect amounts, sometimes refunds are needed, and occasionally clients ask to transfer their payments to another client—there are countless such situations! Since individual training prices differ from group sessions, and a client may attend both, confusion can arise about which sessions they attended and how much they owe. Thanks to the app, we can systematically resolve almost any such issue. Most importantly, we can do it quickly.

**In conclusion, I’d like to wish the team good health and success! We are completely satisfied with our collaboration!!**


Understanding What Happens in the Gym


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