Musical Academy

Hello, my name is Iya Murashko, and I am the director of the Musical Academy in Minsk.

We opened 3 years ago, and we are a young company with a very beautiful young team. We teach children and adults to play various musical instruments: piano, guitar, ukulele, vocals, etc., using our own programs.

Almost all our lessons are held individually, directly between the teacher and the student. For the youngest children, we have a group program designed to prepare them for further instrument training.

We believe our teachers' goal is a happy client who plays beautifully, while my goal as director is to maximize profit. To achieve this, I constantly have to adjust the lesson schedule so that all our available rooms are utilized to their maximum capacity.

However, circumstances constantly introduce changes. Someone can't make it at that time, someone is sick, someone didn't show up for a lesson and didn't notify us. We faced a problem of simply "catastrophic" schedule variability. The consequence of this was the difficulty in tracking attendance, rescheduling, absences, the number of lessons given by each teacher, and the number of paid lessons by each client. This is complicated by the fact that some clients attend several lessons simultaneously, and there is constant confusion.

By itself, this is an activity for enthusiasts, and some people really enjoy bringing order to payments and attendance. But at the Musical Academy, we want to focus on creativity, and instead, we had to deal with papers, find errors, and spend a lot of time on side processes.

To solve these problems, we implemented Gulliver CRM. Of course, there were concerns during the implementation period. For the first while after launch, we kept information on paper and in the system simultaneously. However, surprisingly, the implementation posed no problems at all. Our young team perceived the system as just another phone app, and I didn't notice any resistance. We assigned a person responsible for the implementation, who could be called if a question arose, and that was it, nothing more.

I really liked that the system itself incorporates business processes that were not working for us before its implementation, and we didn't even think about them. After implementation, these processes started working on their own, and the processes that were working haphazardly for us became systemic, which is very cool.

What I like:

• Easy to transfer clients from one teacher to another
• Easy to record substitutions
• Easy to sort clients
• Attendance is visualized very simply
• Teacher workload is automatically calculated, and clients' lessons are debited
• Structures, systematizes, and makes finances transparent

We are glad that we chose Gulliver CRM for automation. Good luck to everyone!