Gulliver Kids Club

Hello, my name is Olga Uryvaeva, and I’m the director of Gulliver Kids Club. We operate four locations in Minsk, Belarus, offering developmental programs for children aged 1+—including early education, school readiness, literacy training, fine motor skills development, speech therapy, creative workshops, and more.

We opened our first center 10 years ago and have since navigated every stage of business growth in children’s education. Initially, it was just me and one employee serving a handful of small groups. Today, we’ve expanded our footprint, client base, team, and revenue streams. But with growth came unforeseen complexities—what began as exciting progress soon revealed systemic challenges we’d never anticipated.

The Breaking Point of Scaling

As we grew, our legacy systems collapsed under new demands. Client attrition spiked—not due to service quality, but because of growth itself. Personalized attention dwindled as administrative chaos took over: missed follow-ups, financial leaks (up to 5% of revenue at one point), and critical data slipping through the cracks.

The CRM Lifeline

We researched exhaustively and realized automation was non-negotiable for sustainable scaling. Enter Gulliver CRM—which we had the privilege to alpha and beta test. The developers were exceptional: intuitive problem-solvers who implemented feedback at lightning speed.

How We Tamed Growth

Today, growth no longer outpaces our control:

• Zero data loss: All client interactions are systematically logged.
• Personalization at scale: Customized care persists despite 10x more enrollments.
• 360° client histories: Payment records, needs, and preferences are instantly accessible.
• Financial precision: A robust billing module eliminated revenue leakage.
• Internal wiki: Centralized knowledge base accelerates onboarding and decision-making.
• Quality control: Service standards are now measurable and consistently high.

Beyond Basics: Strategic Advantages

For multi-location children’s centers like ours, Gulliver CRM delivers unique value:

• Schedule optimization: Dynamic calendar management for staff and parents.
• Data-driven decisions: Analytics reveal enrollment trends and ROI per program.
• Targeted marketing: Segment-specific campaigns boost retention and acquisition.
• Real-time feedback: Rapid response to parent/child input drives continuous improvement.
• Multi-location support: Seamless oversight across all branches—critical for expansion.

Final note to the Gulliver team: Keep pushing boundaries—your work is transforming small businesses like ours.